Website redesign
fictional Group Project
Fall 2021
The tEAM
Tools used
My role:
Figma / Figjam
Photoshop
Team Lead
Research Ideation
Research conducting
Assisted with Prototype
4 UX/UI Designers
Duration
2-3 weeks
2-3 weeks
THE PROBLEM
Outdated current website that needs organization and hierarchy of displaying important information. Client also wants to add more features such as a menu with an ordering section that will allow more traffic flow and engagement.
The process
1.
Conducting Research
2.
3.
4.
Creating
personas
Competitive
Analysis
final design + Prototyping
Research methods used
Quick singular interview
Quick 5 question interview asking about experiences with restaurant sites/apps.
Card Sorting
Headings and categories written on post it cards; then organized by a participant accordingly.
Jotform Survey
Formed a survey to get participants to tell us what they'd like on a food website.
Empathy Map
A map with 4 questions asking about personal experience and thoughts on food websites.
Competitive analysis
In Conclusion
Use of white space - helps to balance
design elements and improves visual
communication – is aesthetically pleasing
​
Enticing photos - include high quality
images of the food and interior. Be true to the images and portion sizes you post
Easy access - place menus, order/ delivery options, and online reservation options on the homepage itself – that’s what the customer is there for
creating personas / Final Design
Using survey data from research, we created personas accordingly to ages and personality characteristics that were entered in the jotform survey.
Olivia W.
Age 24
Elias M.
Age 27
_edited_edite.jpg)
Naomi P.
Age 27
Seth M.
Age 32
Quick user journey
Wireframe /prototype Preview
&
