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coffee shop Brand
single serve donut packaging and logo creation
Solo Term Project - Fall 2021
overview:
To create a coffee shop brand uniquely based on personal interests with 6 stages:
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Creating a mood board & finding competitors
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Brainstorming company name, slogans, logo sketches
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Creating the logo (finding colour swatches, font options, and displaying on white/dark background)
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Finding packaging inspiration
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Creating digital dieline in Adobe Illustrator and then creating a physical structure along with design for packaging
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importing dieline into Fantastic Fold & Adobe Dimension for 3D previews
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(1) tHE
moodboard
competitors
(well known & local)
_svg.png)
Brainstorming
Possible Company names:
Possible Company names:
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The Holy One
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The Hilltop Dome
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Good o'l Sunshine
Slogan options:
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Feed on our delights, you will ignite
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We don't need to keep it hush, there is no rush!
logo sketches (using Photoshop and the pen tool)
Creating the logo
swatch options (generated random from coolors.co)
*Went with 2nd choice of colour
palette
font options
final logo on white or dark background
*Sortello Font for main name & Black Anemone for slogan
the packaging inspirations
creating digital dieline + physical structure
Used illustrator to create the digital dieline
outer wrap piece
(for whole box)
inner support piece
(for donut)
Then used simple pen + ruler to make physical structure with measurements
Once i was happy with the physical structure, went back to illustrator to create my digital design for the packaging
inner support piece
(for donut)
main box
outer wrap piece
final design in 3d previews
Used fantastic fold to preview individual pieces first
Final preview with coffee cup and other accessories
(used adobe dimension)
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